Description:  With fraud plaguing the digital advertising ecosystem, many advertisers hoped that blockchain’s open and distributed ledger would improve the way they filter and detect unscrupulous activity. But we don’t yet know if that’s possible. Why? Because not enough parties are using blockchain. Source: eMarketer.com Date: Jan 26, 2019 Link: https://www.emarketer.com/content/has-blockchain-stalled-as-an-ad-fighting-tool?ecid=NL1001 Questions for discussion: What … Continue reading Why Isn’t Blockchain Preventing Ad Fraud?